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	<description>Vancouver-based boutique PR agency</description>
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		<title>Your company was interviewed but didn&#8217;t get quoted in a round-up story</title>
		<link>http://www.epicpr.ca/your-company-was-interviewed-but-didnt-get-quoted-in-a-round-up-story/</link>
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		<pubDate>Thu, 23 Oct 2014 04:54:25 +0000</pubDate>
		<dc:creator><![CDATA[Maria]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[media relations]]></category>

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		<description><![CDATA[Recently I had a company CEO tell me that he was interviewed for a story and when it was published, his company wasn&#8217;t quoted.  His competitors received substantially more &#8220;ink&#8221; than his company so he contacted the journalist to find out what happened. He had...]]></description>
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		<title>What to do after the media interviews you</title>
		<link>http://www.epicpr.ca/what-to-do-after-the-media-interviews-you/</link>
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		<pubDate>Wed, 14 Aug 2013 03:22:04 +0000</pubDate>
		<dc:creator><![CDATA[Maria]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[media relations]]></category>

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		<description><![CDATA[You&#8217;ve done all the hard work: undergone media training, prepared key messages, developed press materials and identified media targets. Your media relations representative successfully secures media interest for your organization and you&#8217;ve been fortunate enough to have been the subject of an interview. Your media...]]></description>
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		<title>Storytelling:  How to find and tell your company&#8217;s story</title>
		<link>http://www.epicpr.ca/storytelling-how-to-find-and-tell-your-companys-story/</link>
		<comments>http://www.epicpr.ca/storytelling-how-to-find-and-tell-your-companys-story/#comments</comments>
		<pubDate>Thu, 23 May 2013 22:07:51 +0000</pubDate>
		<dc:creator><![CDATA[Maria]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[pr strategy]]></category>
		<category><![CDATA[public relations general]]></category>

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		<description><![CDATA[Experienced marketers know the best way to talk about a company is by telling stories.  I&#8217;m not talking about the Dr. Seuss kind; I&#8217;m talking about your one-of-kind corporate story that infuses a human element and establishes a true connection with your audiences. The kind...]]></description>
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		<title>Annual reports don&#8217;t have to be boring</title>
		<link>http://www.epicpr.ca/annual-reports-dont-have-to-be-boring/</link>
		<comments>http://www.epicpr.ca/annual-reports-dont-have-to-be-boring/#comments</comments>
		<pubDate>Thu, 25 Apr 2013 18:53:22 +0000</pubDate>
		<dc:creator><![CDATA[Maria]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[digital PR]]></category>

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		<description><![CDATA[This year, instead of creating a glossy, expensively printed annual report filled with dull content, the Calgary Zoo released the world&#8217;s first annual report entirely on Instagram. The annual report copy was formatted to fit Instagram’s style sheet, and the result is a one-of-a-kind, shareable...]]></description>
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