http://www.epicpr.ca/is-social-media-killing-the-pr-star/ Vancouver-based boutique PR agency Sat, 08 Nov 2014 07:20:58 +0000 hourly 1 https://wordpress.org/?v=3.9.40 http://www.epicpr.ca/is-social-media-killing-the-pr-star/#comment-78 Fri, 29 May 2009 18:25:13 +0000 http://epicpr.wordpress.com/?p=297#comment-78 Interesting article Maria.
I agree that social media actually should increase the demand for quality PR.
In the social media world things happen very quickly, and always have the potential to go viral.
It is more important than ever to have a strong strategic plan, layered in with an evolving tactical plan.
A different level of detail has to be constructed around communication policies.
The best approach remains is to take the high road, stay positive, and don’t be afraid of making mistakes along the way…. be authentic.

]]>