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		<title>Annual reports don&#8217;t have to be boring</title>
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		<pubDate>Thu, 25 Apr 2013 18:53:22 +0000</pubDate>
		<dc:creator><![CDATA[Maria]]></dc:creator>
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		<category><![CDATA[corporate communications]]></category>
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		<description><![CDATA[This year, instead of creating a glossy, expensively printed annual report filled with dull content, the Calgary Zoo released the world&#8217;s first annual report entirely on Instagram. The annual report copy was formatted to fit Instagram’s style sheet, and the result is a one-of-a-kind, shareable...]]></description>
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		<title>Should your CEO blog?</title>
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		<pubDate>Wed, 05 Nov 2008 23:48:04 +0000</pubDate>
		<dc:creator><![CDATA[Maria]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[corporate communications]]></category>
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		<description><![CDATA[Earlier this year the Globe &#38; Mail published an article entitled, &#8220;They blog, therefore they are&#8230;better CEOs&#8220;. The story referenced senior executives of large organizations such as General Motors, Sun Microsystems and Pitney Bowes that have embraced blogging. Are those CEOs who blog on the...]]></description>
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		<title>Layoff communication principles</title>
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		<pubDate>Thu, 16 Oct 2008 17:52:39 +0000</pubDate>
		<dc:creator><![CDATA[Maria]]></dc:creator>
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		<category><![CDATA[downsizing communications]]></category>

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		<description><![CDATA[I have witnessed several layoffs in my career. Unfortunately, I can recall one or two scenarios that exemplify &#8216;what not to do&#8217;. It&#8217;s an unpleasant experience for everyone involved but if done tactfully, it can help your company recover relatively unscathed following layoffs. I have...]]></description>
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