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		<title>Your company was interviewed but didn&#8217;t get quoted in a round-up story</title>
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		<pubDate>Thu, 23 Oct 2014 04:54:25 +0000</pubDate>
		<dc:creator><![CDATA[Maria]]></dc:creator>
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		<category><![CDATA[media relations]]></category>

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		<description><![CDATA[Recently I had a company CEO tell me that he was interviewed for a story and when it was published, his company wasn&#8217;t quoted.  His competitors received substantially more &#8220;ink&#8221; than his company so he contacted the journalist to find out what happened. He had...]]></description>
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		<title>What to do after the media interviews you</title>
		<link>http://www.epicpr.ca/what-to-do-after-the-media-interviews-you/</link>
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		<pubDate>Wed, 14 Aug 2013 03:22:04 +0000</pubDate>
		<dc:creator><![CDATA[Maria]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[media relations]]></category>

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		<description><![CDATA[You&#8217;ve done all the hard work: undergone media training, prepared key messages, developed press materials and identified media targets. Your media relations representative successfully secures media interest for your organization and you&#8217;ve been fortunate enough to have been the subject of an interview. Your media...]]></description>
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		<title>Optimized Press Releases:  Press Releases on Steroids</title>
		<link>http://www.epicpr.ca/optimized-press-releases-press-releases-on-seo-steroids/</link>
		<comments>http://www.epicpr.ca/optimized-press-releases-press-releases-on-seo-steroids/#comments</comments>
		<pubDate>Mon, 04 Jun 2012 19:30:58 +0000</pubDate>
		<dc:creator><![CDATA[Maria]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[digital PR]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[public relations general]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[In this era of online media, PR and social marketing pros are providing value in new ways. The gold standard for a brilliant press release today extends beyond mainstream press coverage and includes well-thought out SEO that generates direct traffic to an organization’s website and...]]></description>
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		<title>Media relations: What to do when the media get it wrong</title>
		<link>http://www.epicpr.ca/media-relations-what-to-do-when-the-media-get-it-wrong/</link>
		<comments>http://www.epicpr.ca/media-relations-what-to-do-when-the-media-get-it-wrong/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 00:47:53 +0000</pubDate>
		<dc:creator><![CDATA[Maria]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[media relations]]></category>

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		<description><![CDATA[Sooner or later, despite your best  intentions, a news story will contain errors that put you or your company in a bad light. The media wrongdoing might entail getting the facts wrong, omitting relevant facts that create the wrong impression, or using certain words that...]]></description>
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