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	<title>Epic Public Relations &#187; PR-What Not To Do</title>
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		<title>Vitaminwater&#8217;s exaggerated claims backfire: PR lessons learned</title>
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		<pubDate>Thu, 26 May 2011 16:49:37 +0000</pubDate>
		<dc:creator><![CDATA[Maria]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[PR-What Not To Do]]></category>

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		<description><![CDATA[Yesterday I read an article in the Vancouver Sun about how Health Canada is questioning Vitaminwater&#8217;s  health claims.  Apparently the product is filled with sugar and uses misleading marketing messages in its advertising and packaging like &#8220;defence,&#8221; &#8220;multi-v,&#8221; and &#8220;restore&#8221; and &#8220;nutrition enhanced water beverage&#8221; that...]]></description>
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		<title>An insider reveals 7 secrets to PR success</title>
		<link>http://www.epicpr.ca/an-insider-reveals-7-secrets-to-pr-success/</link>
		<comments>http://www.epicpr.ca/an-insider-reveals-7-secrets-to-pr-success/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 22:01:10 +0000</pubDate>
		<dc:creator><![CDATA[Maria]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[PR-What Not To Do]]></category>

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		<description><![CDATA[I really enjoyed reading this post on why the media isn&#8217;t telling your company&#8217;s story.  Here, PROFIT editor Ian Portsmouth reveals seven keys to getting the coverage you crave.  Ian says it&#8217;s likely because your company, like the vast majority of businesses, doesn&#8217;t know how...]]></description>
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		<title>Why media exclusives are a bad idea</title>
		<link>http://www.epicpr.ca/why-media-exclusives-are-bad-idea/</link>
		<comments>http://www.epicpr.ca/why-media-exclusives-are-bad-idea/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 21:07:34 +0000</pubDate>
		<dc:creator><![CDATA[Maria]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[PR-What Not To Do]]></category>

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		<description><![CDATA[Recently I worked on a client project where the executive I was working with wanted to grant an exclusive to the Globe and Mail. He thought it would be a good idea to give the G&#38;M the scoop first to secure a story in a...]]></description>
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		<title>7 Stupid Reasons to Hire a PR Agency</title>
		<link>http://www.epicpr.ca/7-stupid-reasons-to-hire-a-pr-agency/</link>
		<comments>http://www.epicpr.ca/7-stupid-reasons-to-hire-a-pr-agency/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 05:12:23 +0000</pubDate>
		<dc:creator><![CDATA[Maria]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[PR-What Not To Do]]></category>
		<category><![CDATA[public relations general]]></category>

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		<description><![CDATA[I read an article in Entrepreneur.com that I wanted to share with you. Many of us PR folks had a good chuckle when we read this story and have been sharing it online with our fellow colleagues. Sadly it rings far  more true that many people...]]></description>
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