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How We Work

We start by listening. We learn what makes your organization tick. Where it’s trying to go. What it’s trying to market and to whom. We determine the competitive landscape, identify your strengths and anticipate issues. Our job is to know what’s going on so that we can create customized PR programs that tell the right story to the right people at the right time. And we take care of the tactical details for you.

What We Do

We believe the primary reason a company hires a PR firm is to build its business. Ultimately, creative communications is about selling something — whether that something is an idea, a product, a service, a stock price, or a reputation. To sell your story, Epic PR takes the time to thoroughly understand your business, its audiences, challenges and goals. Then we craft messages and select communication vehicles that move audiences in a positive way to create change.

Here are a few of our specialized areas:

Media Relations
We know who’s who in the media, both traditional and new.  And we have the contacts, tools and know-how to make it happen.  Epic PR regularly gets clients in the news — from the New York Times to CBC National News, as well as numerous consumer, trade and local area publications. We’re so tenacious that we’ve even flown across the continent in snow storms for media briefings with clients.

  • Media kit development: print and digital
  • PR writing
  • Media training
  • Media outreach
  • News creation and article placements
  • Press conferences
  • Media briefings
  • Online pressroom consultation and planning
  • Media partnerships – editorial, media and advertising integration
  • Media monitoring
Corporate Communications
We have an established track record as trusted corporate advisors who work effectively with leadership to maintain a positive company profile.  Past projects we’ve worked on include mergers & acquisitions, IPOs, company re-branding campaigns, major corporate announcements and brand-aligned philanthropic initiatives.

  • Executive counsel
  • External communications
  • Investor and analyst relations
  • Partner collaboration
  • Business to business marketing communications
  • Employee communications
  • Corporate collateral development: press material, annual reports, white papers, case studies
  • Awards programs
  • Tradeshow PR
  • Corporate social responsibility
PR Strategy & Planning
Knowing your business goals and devising a communications strategy to get there is the difference between a good to great PR campaign.  A sound strategy and carefully chosen, executed tactics determined at the start of a campaign, make the difference.

  • Strategic counsel
  • Positioning
  • Message development
  • Communication strategy and planning
  • SWOT analyses
  • Market intelligence
  • Competitor analyses
  • Communication audits
Issues and Crisis Management

The last thing we want is people talking about you for the wrong reasons. That’s why we manage and keep contentious issues out of the spotlight. Some of our best work is news you’ve never heard about.

We also help clients prepare for crises we hope never occur. But should the unexpected happen, we hit the ground running to monitor breaking stories, develop messages and responses, and prepare spokespeople. We’ve managed such varied and fast-moving issues as land use projects, on-the-job fatalities, food-handler diseases, fires and explosions and more.

  • Issues identification and tracking
  • Positioning planning and statement preparation
  • Stakeholder communication
  • Reputation management
  • Crisis communication
  • Crisis plans
  • Change management communications
Thought Leadership
A well-executed thought leadership strategy builds a favourable attitude toward your company and positions you as an expert in your field. If your company wants to be a thought leader, we know how to help you become one.  We combine your expert insight with our creativity and market intelligence to not only develop content and profile, but also establish right connections and relationships.

  • Content development
  • Content marketing strategy
  • Guru building and expert profiling
  • Independent market research and surveys
  • Collateral development: guides, bylined articles, case studies & white papers
  • Speaking engagements
  • Sponsorship opportunities
  • Innovative alignments and co-branding  opportunities
Community Engagement
The mission is to engage business, community, and public officials in a particular issue, alternative, public policy or solution. The reward is increased support, trusting relationships and community connections that help advance your organization’s goals.  Epic PR works directly with clients, their publics and professional facilitators to deliver concise and creative communications that support the engagement process:

  • Community engagement communications planning & strategy
  • Open houses and public meetings
  • Small group meetings, focus groups and workshops
  • Microsite development
  • Online tools: surveys, webinars, social media initiatives
  • Public consultation guides
  • Speakeasy videos
Digital PR
Social media has changed the traditional media landscape. Epic PR stays on top of tools for social sharing and often integrates them with traditional PR campaigns. We help you share content, engage with audiences, monitor digital buzz, analyze Tweets, research trends and review your website’s analytics.  We’ll also work alongside your marketing team to discuss how you should focus your online efforts.

  • Optimized digital press releases
  • Blog and microsite creation
  • Online pressrooms
  • Social media channel development
  • Google analytics and SEO reviews to see how PR can better fit into your website strategy
  • Online brand attacks and reputation management
Product and Company Launches
We’re masters at propelling new companies and products into the public eye. Epic PR works closely with you through all phases — pre-launch, launch day and post launch — to create buzz, build awareness and generate excitement. We also help you tell your story, connect with influencers and obtain widespread media profile.

  • Positioning & messaging
  • Multi-channel communication planning
  • Media relations programs
  • Product promotion and sampling campaigns
  • Third party endorsements
  • Customer testimonials
  • Product reviews
Public Awareness & Education
From grassroots outreach and media relations strategies to leveraging community leaders and engaging with government, we’ll help you push forward your campaign to key audiences.

  • Program planning
  • Messaging and positioning
  • Content and collateral development
  • Spokesperson and champion identification
  • Media relations
  • Stakeholder outreach
  • Dialogue & presentation planning
  • Online communication planning and execution