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Epic PR


Less expensive (little overhead)

Work managed by senior consultants

Flat, efficient operation

Honest assessments and billing

High ROI

Fewer projects means focused and personalized attention

Flexible structure allows for expert collaboration as appropriate

Accommodates project-based work and shorter contracts

All clients receive rock start service


Traditional Agency


Higher costs (overhead)

Most work often managed by junior staffers

Bureaucracy with several layers

Overpromising and over-billing

Perhaps less ROI

Often overworked with scattered attention

Often constrained to assign the same few individuals to projects

Typically requires lengthy contract periods

Some clients can feel like a small fish in a big pond

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