Recently I had a company CEO tell me that he was interviewed for a story and when it was published, his company wasn’t quoted. His competitors received substantially more “ink” than his company so he contacted the journalist to find out what happened. He had…
You’ve done all the hard work: undergone media training, prepared key messages, developed press materials and identified media targets. Your media relations representative successfully secures media interest for your organization and you’ve been fortunate enough to have been the subject of an interview. Your media…
Experienced marketers know the best way to talk about a company is by telling stories. I’m not talking about the Dr. Seuss kind; I’m talking about your one-of-kind corporate story that infuses a human element and establishes a true connection with your audiences. The kind…
This year, instead of creating a glossy, expensively printed annual report filled with dull content, the Calgary Zoo released the world’s first annual report entirely on Instagram. The annual report copy was formatted to fit Instagram’s style sheet, and the result is a one-of-a-kind, shareable…