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Tag archive for corporate communications

Annual reports don’t have to be boring

Annual reports don’t have to be boring

This year, instead of creating a glossy, expensively printed annual report filled with dull content, the Calgary Zoo released the world’s first annual report entirely on Instagram. The annual report copy was formatted to fit Instagram’s style sheet, and the result is a one-of-a-kind, shareable…

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Should your CEO blog?

Should your CEO blog?

Earlier this year the Globe & Mail published an article entitled, “They blog, therefore they are…better CEOs“. The story referenced senior executives of large organizations such as General Motors, Sun Microsystems and Pitney Bowes that have embraced blogging. Are those CEOs who blog on the…

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Layoff communication principles

Layoff communication principles

I have witnessed several layoffs in my career. Unfortunately, I can recall one or two scenarios that exemplify ‘what not to do’. It’s an unpleasant experience for everyone involved but if done tactfully, it can help your company recover relatively unscathed following layoffs. I have…

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