This year, instead of creating a glossy, expensively printed annual report filled with dull content, the Calgary Zoo released the world’s first annual report entirely on Instagram. The annual report copy was formatted to fit Instagram’s style sheet, and the result is a one-of-a-kind, shareable…
The adage “build it and they will come” definitely doesn’t hold true when it comes to online content. Just because you took the time to painstakingly create engaging content in a variety of online formats, doesn’t mean a loyal following of fans will magically appear….
In this era of online media, PR and social marketing pros are providing value in new ways. The gold standard for a brilliant press release today extends beyond mainstream press coverage and includes well-thought out SEO that generates direct traffic to an organization’s website and…
The hottest tool to hit the social media scene is Pinterest, a digital bulletin board of sorts where users post theme-based image and video collections. It connects everyone in the world through shared tastes and the “things” they find interesting. It’s fun, easy, visually appealing…