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Tag archive for PR-What Not To Do

Vitaminwater’s exaggerated claims backfire: PR lessons learned

Vitaminwater’s exaggerated claims backfire: PR lessons learned

Yesterday I read an article in the Vancouver Sun about how Health Canada is questioning Vitaminwater’s  health claims.  Apparently the product is filled with sugar and uses misleading marketing messages in its advertising and packaging like “defence,” “multi-v,” and “restore” and “nutrition enhanced water beverage” that…

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An insider reveals 7 secrets to PR success

An insider reveals 7 secrets to PR success

I really enjoyed reading this post on why the media isn’t telling your company’s story.  Here, PROFIT editor Ian Portsmouth reveals seven keys to getting the coverage you crave.  Ian says it’s likely because your company, like the vast majority of businesses, doesn’t know how…

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Why media exclusives are a bad idea

Why media exclusives are a bad idea

Recently I worked on a client project where the executive I was working with wanted to grant an exclusive to the Globe and Mail. He thought it would be a good idea to give the G&M the scoop first to secure a story in a…

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7 Stupid Reasons to Hire a PR Agency

7 Stupid Reasons to Hire a PR Agency

I read an article in Entrepreneur.com that I wanted to share with you. Many of us PR folks had a good chuckle when we read this story and have been sharing it online with our fellow colleagues. Sadly it rings far  more true that many people…

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