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Tag archive for PR-What Not To Do - page 2

PR lessons from Tiger Woods

PR lessons from Tiger Woods

I have been meaning to blog about the recent Tiger Woods and David Letterman affairs / sex scandals that made headline news recently.  By chance, today I read a guest column in the Globe & Mail written by a fellow PR industry colleague that concisely…

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Stork Craft recalls 2 million baby cribs

Stork Craft recalls 2 million baby cribs

Stork Craft, a Vancouver-area manufacturer of baby cribs, recalled more than 2 million drop-side cribs in North America earlier this week – the largest crib recall in history. The recall was issued because the drop-side of the cribs can become detached in one or more…

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4 techniques to spice up your corporate photos

4 techniques to spice up your corporate photos

One way to increase your organization’s chances of getting news coverage is to offer your local newspaper a good photo that helps tell the story you are pitching. A well-taken photo tells a story with action, movement and emotion.  It grabs you. It makes you…

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Managing your company’s online reputation

Managing your company’s online reputation

A friend of mine wrote about his experience flying with Air Canada to Vancouver from Asia in his blog.  In his post, he  tells the story about the poor customer treatment he received during an unanticipated two-day layover in Tokyo after attending a friend’s wedding…

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