Recently I had a company CEO tell me that he was interviewed for a story and when it was published, his company wasn’t quoted. His competitors received substantially more “ink” than his company so he contacted the journalist to find out what happened. He had…
You’ve done all the hard work: undergone media training, prepared key messages, developed press materials and identified media targets. Your media relations representative successfully secures media interest for your organization and you’ve been fortunate enough to have been the subject of an interview. Your media…
In this era of online media, PR and social marketing pros are providing value in new ways. The gold standard for a brilliant press release today extends beyond mainstream press coverage and includes well-thought out SEO that generates direct traffic to an organization’s website and…
Sooner or later, despite your best intentions, a news story will contain errors that put you or your company in a bad light. The media wrongdoing might entail getting the facts wrong, omitting relevant facts that create the wrong impression, or using certain words that…