Tag archive for messaging & positioning

I just finished reading Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath. It’s an informative book that explains what many of us know on an intuitive level, but may have difficulty articulating or convincing others:  you will have…

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When Lewis Carroll’s Alice asks the Chesire Cat how to find her way, he replies, “If you don’t care where you’re going, it doesn’t make any difference which path you take.” It’s the same with public relations program. A well-crafted positioning statement can make or…

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