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Tag archive for marketing communications

Infographics: A PR secret weapon

Infographics: A PR secret weapon

In a recent issue of the Globe and Mail, I learned about a cool new, web-based app called visualize.me, which takes user data from LinkedIn and turns it into a customizable infographic résumé like this one I quickly created for myself here: visualize.me – Maria…

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How to be a presentation god

How to be a presentation god

Jerry Seinfeld once pointed out in a skit that studies show public speaking is a bigger fear than death. If you are one of those millions of people who have been plagued by the fear of public speaking, this link includes an inspiring presentation by…

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From Good to Great Newsletters, Part II: Writing

From Good to Great Newsletters, Part II: Writing

I once had a job where, in addition to several other responsibilities, I was the editor of a bi-weekly association newsletter that had 8,000 readers.  I worked there for two years and in that time I probably pumped out more than 50 newsletters. It was…

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From Good to Great Newsletters, Part I: Content

From Good to Great Newsletters, Part I: Content

Newsletters are a great staple vehicle for many organizations to communicate to an array of audiences – from employees and association members to customers and residents in a community. Before you begin creating a newsletter you must be clear on its purpose. First of all,…

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