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Tag archive for public relations general

Storytelling:  How to find and tell your company’s story

Storytelling: How to find and tell your company’s story

Experienced marketers know the best way to talk about a company is by telling stories.  I’m not talking about the Dr. Seuss kind; I’m talking about your one-of-kind corporate story that infuses a human element and establishes a true connection with your audiences. The kind…

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Visual content = higher engagement

Visual content = higher engagement

Visual content provides marketers and PR professionals with the opportunity to communicate ideas in a much richer way. It’s easier for our brains to process visual information, and it changes the way people talk about and share information about a brand online. In an increasingly…

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PR:  Small agency vs. big agency

PR: Small agency vs. big agency

Sometimes people ask me about my thoughts on what is better: small agencies versus big agencies — not just public relations but also advertising, design and digital service firms. Since I’ve worked for both large and small PR agencies as well as in-house (and currently…

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Crisis Communication Quick Reference

Crisis Communication Quick Reference

Last week,  Epic PR received an urgent call from a client regarding an explosion that took place in their company’s facility. Emergency personnel were en route (five fire trucks) and the entire building block had been safely evacuated with no reported injuries or fatalities.  The…

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