Tag archive for public relations general - page 5

Seventy-eight per cent of journalists visit online newsrooms often or very often according to a study conducted by TEKgroup, a US-based company that asked 1,200 journalists their views on online newsrooms. Overall, 98% of respondents said it’s important for companies to have an online newsroom….

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A picture can paint a thousand words but the right words can sell a thousand pictures.  So, what is the secret to effective word choice? Advertisers and PR professionals have a lot in common; both desire to inspire their audience to make a positive decision,…

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Thought leadership can be a powerful element in your corporate public relations toolbox. A well-executed thought leadership strategy builds a favourable attitude toward your company and supports corporate marketing and business objectives to sell products, generate leads, and boost share price. It is the tacit…

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