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Tag archive for public relations general - page 3

How to work with a PR firm: 15 do’s and 8 don’ts

How to work with a PR firm: 15 do’s and 8 don’ts

Over the years I’ve worked with all kinds of clients — small, big, experienced, uninitiated.  The first thing I try to convey at the beginning of our relationship is that it is a partnership. This means we are given a seat at the table during…

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60 Ways to Increase Your Influence Online

60 Ways to Increase Your Influence Online

Do you want your brand to stand out in a compelling and meaningful way? Earlier this summer, The Influencer Project, the shortest a marketing conference ever at just one hour, asked 60 top online marketers to take only one minute and give at least one…

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From Good to Great Newsletters, Part II: Writing

From Good to Great Newsletters, Part II: Writing

I once had a job where, in addition to several other responsibilities, I was the editor of a bi-weekly association newsletter that had 8,000 readers.  I worked there for two years and in that time I probably pumped out more than 50 newsletters. It was…

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7 Stupid Reasons to Hire a PR Agency

7 Stupid Reasons to Hire a PR Agency

I read an article in Entrepreneur.com that I wanted to share with you. Many of us PR folks had a good chuckle when we read this story and have been sharing it online with our fellow colleagues. Sadly it rings far  more true that many people…

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