Over the years I’ve worked with all kinds of clients — small, big, experienced, uninitiated. The first thing I try to convey at the beginning of our relationship is that it is a partnership. This means we are given a seat at the table during…
Over the years I’ve worked with all kinds of clients — small, big, experienced, uninitiated. The first thing I try to convey at the beginning of our relationship is that it is a partnership. This means we are given a seat at the table during…
Do you want your brand to stand out in a compelling and meaningful way? Earlier this summer, The Influencer Project, the shortest a marketing conference ever at just one hour, asked 60 top online marketers to take only one minute and give at least one…
I once had a job where, in addition to several other responsibilities, I was the editor of a bi-weekly association newsletter that had 8,000 readers. I worked there for two years and in that time I probably pumped out more than 50 newsletters. It was…
I read an article in Entrepreneur.com that I wanted to share with you. Many of us PR folks had a good chuckle when we read this story and have been sharing it online with our fellow colleagues. Sadly it rings far more true that many people…