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Tag archive for public relations general - page 4

From Good to Great Newsletters, Part I: Content

From Good to Great Newsletters, Part I: Content

Newsletters are a great staple vehicle for many organizations to communicate to an array of audiences – from employees and association members to customers and residents in a community. Before you begin creating a newsletter you must be clear on its purpose. First of all,…

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Some helpful ideas to make your message stick

Some helpful ideas to make your message stick

I just finished reading Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath. It’s an informative book that explains what many of us know on an intuitive level, but may have difficulty articulating or convincing others:  you will have…

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Writing letters to the editor

Writing letters to the editor

Letters to the editor are one of the best (and easiest) ways to get an unfiltered message about a particular issue out to the community. They are generally brief, to the point, and in response to a previously written article, or other public event. It’s…

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Communicating During A Recession

Communicating During A Recession

When the financial crisis hit, everyone seemed to batten down the proverbial hatches. Executive management slashed budgets, put projects on hold, and started using phrases like “cash is king”. Although it remains to be seen how long the economic downturn will last, the shock has…

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