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Tag archive for media relations - page 2

Keep press release headlines short to get Google SEO love

Keep press release headlines short to get Google SEO love

While both Google News and Google Search both reward brevity, what many people don’t realize is that Google News is a very different beast than Google Search, and has different SEO requirements. The two most important elements for optimizing a news release headline are keyword…

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Infographics: A PR secret weapon

Infographics: A PR secret weapon

In a recent issue of the Globe and Mail, I learned about a cool new, web-based app called visualize.me, which takes user data from LinkedIn and turns it into a customizable infographic résumé like this one I quickly created for myself here: visualize.me – Maria…

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An insider reveals 7 secrets to PR success

An insider reveals 7 secrets to PR success

I really enjoyed reading this post on why the media isn’t telling your company’s story.  Here, PROFIT editor Ian Portsmouth reveals seven keys to getting the coverage you crave.  Ian says it’s likely because your company, like the vast majority of businesses, doesn’t know how…

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Why media exclusives are a bad idea

Why media exclusives are a bad idea

Recently I worked on a client project where the executive I was working with wanted to grant an exclusive to the Globe and Mail. He thought it would be a good idea to give the G&M the scoop first to secure a story in a…

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