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Tag archive for media relations - page 3

4 techniques to spice up your corporate photos

4 techniques to spice up your corporate photos

One way to increase your organization’s chances of getting news coverage is to offer your local newspaper a good photo that helps tell the story you are pitching. A well-taken photo tells a story with action, movement and emotion.  It grabs you. It makes you…

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Criteria for a good story

Criteria for a good story

Clients, friends, colleagues and even family members ask me to help them get a story in the news all the time.   The conversation usually starts with “Can you help me get a story in the papers about….(a product, person, organization, issue, etc)?”  The first thing…

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Writing letters to the editor

Writing letters to the editor

Letters to the editor are one of the best (and easiest) ways to get an unfiltered message about a particular issue out to the community. They are generally brief, to the point, and in response to a previously written article, or other public event. It’s…

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What to do when the media come knocking

What to do when the media come knocking

The telephone rings. It’s a local reporter asking for some of your time to conduct an interview. What do you do? Run for the hills? Of course not! If you’re my client, you’ve been media trained. You take a deep breath and tackle the interview…

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