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Tag archive for media relations - page 4

Creating a media-friendly pressroom

Creating a media-friendly pressroom

An online newsroom is a repository for journalists and other audiences to readily obtain information about your organization -  its leadership, news announcements, products, services, upcoming events and more. Many companies are diligent at archiving press releases and news coverage but few take full advantage…

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Your personal PR image online

Your personal PR image online

Is your online presence scattered all over the Web? What does it look like?  The first thing 75% of recruiters and new spouses do is GOOGLE you because they want to learn more about you. Let’s hope your ‘internet footprint’ makes a good first impression….

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A press release full of puffery

A press release full of puffery

Tech columnist David Pogue of the New York Times wrote an article recently in the highly read Circuits section that ridiculed Gunnar Optiks, an eyewear company that had sent him a self-promotional press release exaggerating its “high performance eyewear”. You can read the column here….

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