A press release full of puffery

Tech columnist David Pogue of the New York Times wrote an article recently in the highly read Circuits section that ridiculed Gunnar Optiks, an eyewear company that had sent him a self-promotional press release exaggerating its “high performance eyewear”. You can read the column here. It was the #1 emailed article on the NY Times website for two days straight. This is a good example of what NOT to do. Remember: a press release that includes a lot of puffery, jargon and self-aggrandizement may backfire on you.