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Tag archive for digital PR - page 2

Keep press release headlines short to get Google SEO love

Keep press release headlines short to get Google SEO love

While both Google News and Google Search both reward brevity, what many people don’t realize is that Google News is a very different beast than Google Search, and has different SEO requirements. The two most important elements for optimizing a news release headline are keyword…

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Infographics: A PR secret weapon

Infographics: A PR secret weapon

In a recent issue of the Globe and Mail, I learned about a cool new, web-based app called visualize.me, which takes user data from LinkedIn and turns it into a customizable infographic résumé like this one I quickly created for myself here: visualize.me – Maria…

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Another social media tool by Google: The +1 button

Another social media tool by Google: The +1 button

Google is giving peoples an easy way to let their websites and blogs stand out.  The newest tool is the +1 button, Google’s equivalent to the Facebook “like” button, which lets website users highlight and recommend websites they like or feel have some sort of…

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LinkedIn adds a “share” button

LinkedIn adds a “share” button

I just heard that LinkedIn added a share button.  This is one of the easiest ways your company can increase its online FB profile and it’s now available on LinkedIn too. I recommend you insert the new share button in your organization’s website and blog…

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