Many companies that foray into social media yield nothing more than wasted time and effort. Before you establish a company Twitter account or start a Facebook page, step back and think about what messages will be relevant to your stakeholders or potential customers. If your…
Here’s how one disgruntled (and creative) customer decided to get back at United Airlines for giving him the run-around after damaging his luggage and refusing to resolve the issue to his satisfaction. Check out his YouTube video here. (If you don’t have 4 minutes, watch…
The divisions between PR, social media and advertising have blurred in recent years. I’ve seen ad agencies launch social media campaigns, social media experts launch PR initiatives and PR folks use social media. They all contribute to building awareness but what is the main difference…
The days when news was disseminated by only newspapers, radio and television is a distant memory. Today the Internet is king for disseminating information at lightning speed — negative or incorrect comments posted on the Internet by critics can spread quickly and damage your company’s…