Yesterday I read an article in the Vancouver Sun about how Health Canada is questioning Vitaminwater’s health claims. Apparently the product is filled with sugar and uses misleading marketing messages in its advertising and packaging like “defence,” “multi-v,” and “restore” and “nutrition enhanced water beverage” that…
Google is giving peoples an easy way to let their websites and blogs stand out. The newest tool is the +1 button, Google’s equivalent to the Facebook “like” button, which lets website users highlight and recommend websites they like or feel have some sort of…
I really enjoyed reading this post on why the media isn’t telling your company’s story. Here, PROFIT editor Ian Portsmouth reveals seven keys to getting the coverage you crave. Ian says it’s likely because your company, like the vast majority of businesses, doesn’t know how…
Recently I worked on a client project where the executive I was working with wanted to grant an exclusive to the Globe and Mail. He thought it would be a good idea to give the G&M the scoop first to secure a story in a…