Here’s how one disgruntled (and creative) customer decided to get back at United Airlines for giving him the run-around after damaging his luggage and refusing to resolve the issue to his satisfaction. Check out his YouTube video here. (If you don’t have 4 minutes, watch…
I once had a job where, in addition to several other responsibilities, I was the editor of a bi-weekly association newsletter that had 8,000 readers. I worked there for two years and in that time I probably pumped out more than 50 newsletters. It was…
I read an article in Entrepreneur.com that I wanted to share with you. Many of us PR folks had a good chuckle when we read this story and have been sharing it online with our fellow colleagues. Sadly it rings far more true that many people…
Newsletters are a great staple vehicle for many organizations to communicate to an array of audiences – from employees and association members to customers and residents in a community. Before you begin creating a newsletter you must be clear on its purpose. First of all,…