I have been meaning to blog about the recent Tiger Woods and David Letterman affairs / sex scandals that made headline news recently. By chance, today I read a guest column in the Globe & Mail written by a fellow PR industry colleague that concisely…
The divisions between PR, social media and advertising have blurred in recent years. I’ve seen ad agencies launch social media campaigns, social media experts launch PR initiatives and PR folks use social media. They all contribute to building awareness but what is the main difference…
I just finished reading Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath. It’s an informative book that explains what many of us know on an intuitive level, but may have difficulty articulating or convincing others: you will have…
Stork Craft, a Vancouver-area manufacturer of baby cribs, recalled more than 2 million drop-side cribs in North America earlier this week – the largest crib recall in history. The recall was issued because the drop-side of the cribs can become detached in one or more…