When the financial crisis hit, everyone seemed to batten down the proverbial hatches. Executive management slashed budgets, put projects on hold, and started using phrases like “cash is king”. Although it remains to be seen how long the economic downturn will last, the shock has…
Seventy-eight per cent of journalists visit online newsrooms often or very often according to a study conducted by TEKgroup, a US-based company that asked 1,200 journalists their views on online newsrooms. Overall, 98% of respondents said it’s important for companies to have an online newsroom….
I ‘ve been reading about social media leading the demise of public relations for sometime. In fact, I think the opposite is true: PR is gaining more relevance. Social media is public relations in its truest form and the two disciplines are highly complementary, not…
A picture can paint a thousand words but the right words can sell a thousand pictures. So, what is the secret to effective word choice? Advertisers and PR professionals have a lot in common; both desire to inspire their audience to make a positive decision,…