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Blog - page 11

Rogue Domino’s employee posts YouTube video, creating a corporate nightmare

Rogue Domino’s employee posts YouTube video, creating a corporate nightmare

Two Domino’s Pizza employees in North Carolina posted a video on YouTube showing one of them preparing a sandwich order for a customer. The video shows one employee putting cheese in his nostril and waving meat under his backside before putting the ingredients on the…

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Managing your company’s online reputation

Managing your company’s online reputation

A friend of mine wrote about his experience flying with Air Canada to Vancouver from Asia in his blog.  In his post, he  tells the story about the poor customer treatment he received during an unanticipated two-day layover in Tokyo after attending a friend’s wedding…

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What to do when the media come knocking

What to do when the media come knocking

The telephone rings. It’s a local reporter asking for some of your time to conduct an interview. What do you do? Run for the hills? Of course not! If you’re my client, you’ve been media trained. You take a deep breath and tackle the interview…

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Creating a media-friendly pressroom

Creating a media-friendly pressroom

An online newsroom is a repository for journalists and other audiences to readily obtain information about your organization -  its leadership, news announcements, products, services, upcoming events and more. Many companies are diligent at archiving press releases and news coverage but few take full advantage…

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