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A press release full of puffery

A press release full of puffery

Tech columnist David Pogue of the New York Times wrote an article recently in the highly read Circuits section that ridiculed Gunnar Optiks, an eyewear company that had sent him a self-promotional press release exaggerating its “high performance eyewear”. You can read the column here….

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Layoff communication principles

Layoff communication principles

I have witnessed several layoffs in my career. Unfortunately, I can recall one or two scenarios that exemplify ‘what not to do’. It’s an unpleasant experience for everyone involved but if done tactfully, it can help your company recover relatively unscathed following layoffs. I have…

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