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Blog - page 9

4 techniques to spice up your corporate photos

4 techniques to spice up your corporate photos

One way to increase your organization’s chances of getting news coverage is to offer your local newspaper a good photo that helps tell the story you are pitching. A well-taken photo tells a story with action, movement and emotion.  It grabs you. It makes you…

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Criteria for a good story

Criteria for a good story

Clients, friends, colleagues and even family members ask me to help them get a story in the news all the time.   The conversation usually starts with “Can you help me get a story in the papers about….(a product, person, organization, issue, etc)?”  The first thing…

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Writing letters to the editor

Writing letters to the editor

Letters to the editor are one of the best (and easiest) ways to get an unfiltered message about a particular issue out to the community. They are generally brief, to the point, and in response to a previously written article, or other public event. It’s…

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How to protect your company’s reputation online

How to protect your company’s reputation online

The days when news was disseminated by only newspapers, radio and television is a distant memory. Today the Internet is king for disseminating information at lightning speed — negative or incorrect comments posted on the Internet by critics can spread quickly and damage your company’s…

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