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Keep press release headlines short to get Google SEO love

Keep press release headlines short to get Google SEO love

While both Google News and Google Search both reward brevity, what many people don’t realize is that Google News is a very different beast than Google Search, and has different SEO requirements. The two most important elements for optimizing a news release headline are keyword…

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Infographics: A PR secret weapon

Infographics: A PR secret weapon

In a recent issue of the Globe and Mail, I learned about a cool new, web-based app called visualize.me, which takes user data from LinkedIn and turns it into a customizable infographic résumé like this one I quickly created for myself here: visualize.me – Maria…

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How to be a presentation god

How to be a presentation god

Jerry Seinfeld once pointed out in a skit that studies show public speaking is a bigger fear than death. If you are one of those millions of people who have been plagued by the fear of public speaking, this link includes an inspiring presentation by…

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How to deal with detractors

How to deal with detractors

Most issues have two sides where detractors or naysayers will challenge your point of view – often out in the open.  In a news story, the media strive to create balanced stories or use ‘conflict’ as a news hook so they will often include comment…

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