Visual content provides marketers and PR professionals with the opportunity to communicate ideas in a much richer way. It’s easier for our brains to process visual information, and it changes the way people talk about and share information about a brand online. In an increasingly…
The adage “build it and they will come” definitely doesn’t hold true when it comes to online content. Just because you took the time to painstakingly create engaging content in a variety of online formats, doesn’t mean a loyal following of fans will magically appear….
Sometimes people ask me about my thoughts on what is better: small agencies versus big agencies — not just public relations but also advertising, design and digital service firms. Since I’ve worked for both large and small PR agencies as well as in-house (and currently…
Last week, Epic PR received an urgent call from a client regarding an explosion that took place in their company’s facility. Emergency personnel were en route (five fire trucks) and the entire building block had been safely evacuated with no reported injuries or fatalities. The…