Thought leadership can be a powerful element in your corporate public relations toolbox. A well-executed thought leadership strategy builds a favourable attitude toward your company and supports corporate marketing and business objectives to sell products, generate leads, and boost share price. It is the tacit…
Is your online presence scattered all over the Web? What does it look like? The first thing 75% of recruiters and new spouses do is GOOGLE you because they want to learn more about you. Let’s hope your ‘internet footprint’ makes a good first impression….
When Lewis Carroll’s Alice asks the Chesire Cat how to find her way, he replies, “If you don’t care where you’re going, it doesn’t make any difference which path you take.” It’s the same with public relations program. A well-crafted positioning statement can make or…
Earlier this year the Globe & Mail published an article entitled, “They blog, therefore they are…better CEOs“. The story referenced senior executives of large organizations such as General Motors, Sun Microsystems and Pitney Bowes that have embraced blogging. Are those CEOs who blog on the…