In this era of online media, PR and social marketing pros are providing value in new ways. The gold standard for a brilliant press release today extends beyond mainstream press coverage and includes well-thought out SEO that generates direct traffic to an organization’s website and…
Definition: Strategy – noun – a plan, method, or series of maneuvers or stratagems for obtaining a specific, goal or result. When I hear people use the word “strategy”, I often wonder what they really mean or if they even know what they’ve just said. …
The hottest tool to hit the social media scene is Pinterest, a digital bulletin board of sorts where users post theme-based image and video collections. It connects everyone in the world through shared tastes and the “things” they find interesting. It’s fun, easy, visually appealing…
Sooner or later, despite your best intentions, a news story will contain errors that put you or your company in a bad light. The media wrongdoing might entail getting the facts wrong, omitting relevant facts that create the wrong impression, or using certain words that…