The divisions between PR, social media and advertising have blurred in recent years. I’ve seen ad agencies launch social media campaigns, social media experts launch PR initiatives and PR folks use social media. They all contribute to building awareness but what is the main difference…
The days when news was disseminated by only newspapers, radio and television is a distant memory. Today the Internet is king for disseminating information at lightning speed — negative or incorrect comments posted on the Internet by critics can spread quickly and damage your company’s…
Seventy-eight per cent of journalists visit online newsrooms often or very often according to a study conducted by TEKgroup, a US-based company that asked 1,200 journalists their views on online newsrooms. Overall, 98% of respondents said it’s important for companies to have an online newsroom….
I ‘ve been reading about social media leading the demise of public relations for sometime. In fact, I think the opposite is true: PR is gaining more relevance. Social media is public relations in its truest form and the two disciplines are highly complementary, not…