I just finished reading Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath. It’s an informative book that explains what many of us know on an intuitive level, but may have difficulty articulating or convincing others: you will have…
Clients, friends, colleagues and even family members ask me to help them get a story in the news all the time. The conversation usually starts with “Can you help me get a story in the papers about….(a product, person, organization, issue, etc)?” The first thing…
When the financial crisis hit, everyone seemed to batten down the proverbial hatches. Executive management slashed budgets, put projects on hold, and started using phrases like “cash is king”. Although it remains to be seen how long the economic downturn will last, the shock has…
Seventy-eight per cent of journalists visit online newsrooms often or very often according to a study conducted by TEKgroup, a US-based company that asked 1,200 journalists their views on online newsrooms. Overall, 98% of respondents said it’s important for companies to have an online newsroom….