Two Domino’s Pizza employees in North Carolina posted a video on YouTube showing one of them preparing a sandwich order for a customer. The video shows one employee putting cheese in his nostril and waving meat under his backside before putting the ingredients on the…
A friend of mine wrote about his experience flying with Air Canada to Vancouver from Asia in his blog. In his post, he tells the story about the poor customer treatment he received during an unanticipated two-day layover in Tokyo after attending a friend’s wedding…
Thought leadership can be a powerful element in your corporate public relations toolbox. A well-executed thought leadership strategy builds a favourable attitude toward your company and supports corporate marketing and business objectives to sell products, generate leads, and boost share price. It is the tacit…
When Lewis Carroll’s Alice asks the Chesire Cat how to find her way, he replies, “If you don’t care where you’re going, it doesn’t make any difference which path you take.” It’s the same with public relations program. A well-crafted positioning statement can make or…